Life is richer with contrasts.
Founded by Daniel Keppler in 2010, Black or White is a creative collective that aims to bring new ideas and perspectives to trail running and endurance sports.
We offer brand consulting, on- and offline marketing services and photography & content-creation. There is also a small store with our own collection.
Driven by sports, culture and imagination.
Munich (DE) | Shenyang (CHINA)
Est. 2010
Marketing services
brand consulting
Photography & content creation
For brands in the trail running and outdoor space.
Clients & Partners
Photo Essays & recent work
Ultra Gobi 400KM
Capturing the 2024 Ultra Gobi 400km was an unforgettable experience, documenting one of the world’s toughest endurance challenges in the heart of the Gobi Desert.
Craft Sportswear Trail Running Team Camp
We were invited to shoot the inaugural Trail Running Team Camp for the Scandinavian brand Craft.
Ski touring in Georgia
Seven days in the Greater Caucasus. Epic mountains, empty peaks, and untouched powder snow. Definitely a trip worth taking.
Recent work

Speedland is an American running brand that obsesses over performance details in a way most brands don't bother. The RX:LDVL is their newest shoe and an interesting one. For the Chinese market launch, they needed imagery that put the shoe in the right context. So we escaped the icy grey of Shenyang and headed to Yunnan, where the mountains and forests already had perfect trail running conditions in early March.