Work: Speedland RX:LDVL Launch Campaign
Speedland is an American running brand that obsesses over performance details in a way most brands don't bother. The RX:LDVL is their newest shoe and an interesting one: it can go from daily trail trainer to full race setup just by swapping out the carbon plate. A trail shoe that adapts to what you need that day.
For the Chinese market launch, they needed imagery that put the shoe in the right context. So we escaped the icy grey of Shenyang and headed to Yunnan, where the mountains and forests already had perfect trail running conditions in early March. Real terrain, real light, nothing too complicated.
Client:Speedland
Task: Product photography for the RX:LDVL launch, tailored for Speedland's Chinese social media channels.
Success: Location-driven stills that show the shoe where it belongs, out on the trail.
